At the end of 2022,the NAAF leadership team and board finalized a 3 Year Strategic Plan, sharpening focus on 4 primary goals and 9 key objectives that align with NAAF’s mission, vision and values. These goals reflect NAAF’s plan to evolve and grow with the changing landscape of care for, and needs of, the alopecia areata community. The plan was built with extensive stakeholder feedback, gathered through surveys and interviews, and stewarded by a Board Task Force. We thank the community for their participation, and we are pleased to share the 2023-2025 Strategic Goals and Objectives.